I hate to admit it, but it’s hard to explain it in an easier way.īut, in order to fully understand it, we need to back up a bit and look at what a conversion rate, and therefore, a conversion, even is.Ĭonversion rate is actually as old as business itself. “In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. What does a conversion optimization expert even do? Sounds complicated!įor once in their life, Wikipedia really nailed the definition of conversion rate optimization: Walmart, I mean, at least their Canadian branch.īut, before I show you how they increased their conversions by 20%, which, for Walmart Canada easily means making another million bucks, it’s time to establish some definitions that you can use to work through this conversion rate optimization guide. If you call the right guy, he’ll make you 20% more money, in a matter of months, using conversion rate optimization techniques and securing a bright future for Walmart and making sure that you can keep your comfy desk chair. You pick up the phone and call a conversion optimization expert. You’re basically in every geographic location that you can be in, plus, you’re cheap as hell.Įasy. You have to get more people to buy from Walmart.Įveryone already knows Walmart. This is called stagnant growth and it means you might have to look for another job sooner than later. While it’s normal that the number of people who score the average amount of points on a test remains roughly the same, it’s not a good sign for company growth. It looks like the college readiness graph, which shows how many students score at least the average score on the SAT: You’re measured by how much more money the company will make this year. īut, you’re not measured by how much money the company’s making already. You’re operating one of the world’s most recognized brands.īillions of dollars in revenue, every single month. What would it be like to run the show for them? īecause if that was your name, then you would be the CEO of Walmart. Imagine your name is Carl Douglas McMillon.